Dramatically Increase Qualified Leads With Qualified Promotional Gifts
by: Cindy Carrera
Are you sitting at your desk, scratching your head and wondering why you just spent a gazillion dollars on a marketing promotion that brought you exactly zero return on your investment?
Do you still have boxes and boxes of those pens you thought would have your phone ringing off the hook, sitting in your storage room or warehouse, lonely because no one wants to take them home?
Don't freak out.
There may not be a lot you can do about past promotional products that ended up losing or even costing you money, but you can guarantee that you never again lose money on promotional items that fail miserably.
How?
Well, see, it's all the idea behind the promotional item. Many business owners make the mistake of thinking if they stick their logo on a cheap or even very nice pen or magnet, their bottom lines will instantly rise.
It takes more than that for promotional items to work.
It takes some thought and planning on your part for them to stand a fighting chance in this extremely cluttered marketing and advertising arena.
Yep, it takes knowing two things:
1) What message do you want the promotional item to convey, and 2) What action do you want the customer to take.
Unless you know these two things and work them clearly into your promotional items, even the cleverest promotional product will fail.
People may get a nice pen or refrigerator magnet, or even something unique, from you, but unless it has a message and spurs your clients to take action of some kind, the pen will get stuck in a drawer or lost, and the magnet will get stuck on the refrigerator and forgotten until it's needed to stick up a grocery list.
Pens and magnets are great for branding your company, but they rarely make anyone want to use a company's services.
At best, in an emergency, because your number just happens to be on their desk or refrigerator, you'll get a call-and a sale.
That's because other than presenting your logo, name, address and phone number, they don't have a clear message.
The promotional item may even say you're the best widget maker in the USA, but so do a zillion other pens and magnets and notepads out there.
But they don't give anyone a reason to use your company's product or service.
And even your promotional ideas have to connect to your customers' needs for them to take action of any kind.
People need a reason or benefit to make them take action.
So get your message and call to action clear in your mind, then choose a promotional item that gets those two things across to your customers-and you'll have promotional items that are hands-down winners every time.
About The Author
Cindy Carrera is a freelance author who has written numerous articles about promotional products at http://www.corporate-promotional-gifts.com/ Check out her special article: http://www.corporate-promotional-gifts.com/tradeshow-giveaways.html.
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Christmas Gifts - Making Your Shopping Easier
Christmas Gifts - Making Your Shopping Easier
by: Alison Thompson
Buying Christmas gifts can either be a pleasure or a pain and the deciding factor is often centred upon whether you know what to buy for your recipient, or whether you are simply wandering aimlessly in search of inspiration.
So to avoid the pain, a little prior gift planning can pay dividends and can really help to reduce some of the seasonal stress you have to cope with.
It always helps to start your Christmas shopping preparations by writing a list of those you need to buy gifts for. It focuses the mind and can also assist with budgeting, as once you know how many recipients you have, you can allocate your funds accordingly.
At this point, you will have a better idea of the type of presents you should be seeking too, as you will have a price range for each gift on your list.
It's not mercenary to think like this, it is a sensible and practical measure,...
Gifts > Christmas Gifts - Making Your Shopping Easier
The Rise Of Techno Toys And Gifts
The Rise Of Techno Toys And Gifts
by: Steven Mallon
The market for technology-based gifts for the ?big boys? market continues to grow
As Christmas looms once more on the horizon, the retailers stock their shelves in the hope of a bumper season. Parents try their level best to appease the kids at great expense but the era of the train set and doll houses is over and the pressure and financial strain on parents increases. The increasing trend towards technology-based toys means increasingly sophisticated products at increasingly sophisticated prices.
The year's most wanted toys (www.toyretailersassociation.co.uk) reflect this trend with increasing emphasis on i-Pods and Sony PSP and a movement away from the traditional toys and gifts is more acute this year than any other. A case in point is this year?s most sought after gift - the Robosapien V2 as it pervades the stores and...
The Rise Of Techno Toys And Gifts
Gifts > The Rise Of Techno Toys And Gifts
Top 5 Things Your Mother Never Told You about Giving Gifts
Top 5 Things Your Mother Never Told You about Giving Gifts
by: Cindy Carrera
If your mom's like mine, she probably gave you lots of advice on what to do about mostly everything, including giving gifts.
But sometimes what your mother didn't tell you about giving gifts is what matters most.
1. Like, for instance, did your mother ever tell you not to give women appliances as gifts?
Mine didn't.
In fact, I distinctly remember the year she gave Aunt Maxinne a toaster for her birthday.
Do I have to tell you that Aunt Maxinne found it hard to speak to Mom for several months?
Aunt M had been hinting for months about some cologne she wanted, and even at a young age, I knew cologne was way better than a toaster.
So never, even when asked to, give an appliance to a woman as a gift unless it's a wedding or shower gift.
2. And did your mom ever tell you that if you give an inexpensive (i.e., cheap)...
Top 5 Things Your Mother Never Told You about Giving Gifts
Gifts > Top 5 Things Your Mother Never Told You about Giving Gifts
Shopping for Holiday Gifts ? The Internet Makes it Easy
Shopping for Holiday Gifts ? The Internet Makes it Easy
by: Jen Fong
As we all know, holiday shopping can be a slow and frustrating business.
Recent statistics suggest that approximately 80% of the population will use the Internet to do some shopping during the holiday season.
When looking for holiday gift ideas, the Internet makes it very easy.
Shopping on the Internet lets you avoid the crowds, the parking challenges and the last minute panic associated with mall shopping.
The choice of products is vast and developments in security make it safe.
Add in a variety of shipping options and you or your recipient can receive your purchases on a day you request.
Shopping online also means that you can purchase items you may feel uncomfortable buying in a store.
For example, if you are looking for lingerie for your loved one you don?t have to go to the mall.
You can do it in the...
Gifts > Shopping for Holiday Gifts ? The Internet Makes it Easy
Top 5 Things Your Mother Never Told You about Giving Gifts
Top 5 Things Your Mother Never Told You about Giving Gifts
by: Cindy Carrera
If your mom's like mine, she probably gave you lots of advice on what to do about mostly everything, including giving gifts.
But sometimes what your mother didn't tell you about giving gifts is what matters most.
1. Like, for instance, did your mother ever tell you not to give women appliances as gifts?
Mine didn't.
In fact, I distinctly remember the year she gave Aunt Maxinne a toaster for her birthday.
Do I have to tell you that Aunt Maxinne found it hard to speak to Mom for several months?
Aunt M had been hinting for months about some cologne she wanted, and even at a young age, I knew cologne was way better than a toaster.
So never, even when asked to, give an appliance to a woman as a gift unless it's a wedding or shower gift.
2. And did your mom ever tell you that if you give an inexpensive (i.e., cheap)...
Top 5 Things Your Mother Never Told You about Giving Gifts
Gifts > Top 5 Things Your Mother Never Told You about Giving Gifts
Christmas Recipes: Edible Gifts. No.2 of 8 ? Shortbread
Christmas Recipes: Edible Gifts. No.2 of 8 ? Shortbread
by: Paul Curran
Traditional Scottish produce and ideal in a box or tin for a christmas gift.
Christmas recipe makes: 2 to 3 dozen
Calories per biscuit: 180-270
Preparation time:
20 minutes
Cooking time: 20 minutes
Not suitable for freezing
Christmas recipe ingredients:
butter, 450 g (1 lb)
sugar, caster 225 g (8 oz)
flour, plain white 450 g (1 lb)
rice, ground or flour 225 g (8 oz)
salt, pinch
sugar, colored granulated or golden
sugar, caster for sprinkling
All these recipe ingredients must be at room temperature.
Christmas recipe instructions:
1. Mix the sugar and butter until a creamy and fluffy consistency. Mix together the salt, rice flour and flour. Now blend with the creamy mixture and mix until it is breadcrumb like.
2. Take some mixture in your hand...
Christmas Recipes: Edible Gifts. No.2 of 8 ? Shortbread
Gifts > Christmas Recipes: Edible Gifts. No.2 of 8 ? Shortbread
How to Check Your Credit Report for Evidence of Identity Theft
How to Check Your Credit Report for Evidence of Identity Theft
by: Howard Goff
Imagine finding the home of your dreams. It's the perfect location, the perfect style, even the perfect price. Excitedly, you start the loan application process. You know this part of the process will be easy since you've always paid your bills on time and only have one credit card which you pay off every month in full. To your surprise, however, your application is refused because...
credit report Dramatically Increase Qualified Leads With Qualified Promotional Gifts
Gifts > How to Check Your Credit Report for Evidence of Identity Theft
All about HDTV
All about HDTV
by: Richard Gazzo
The HDTV has become increasingly popular since it?s introduction. There are many well-known electronic manufacturers that have designed many models of the HD style TV. There are multiple sizes, styles and colors that can be attributed to a HD television. Likewise, there are various price tags found on the HD television. With so many choices and decisions ahead of you, don?t feel overwhelmed; there are many great resources to help...
plasma All about HDTV Dramatically Increase Qualified Leads With Qualified Promotional Gifts
Gifts > All about HDTV
Cheap Loans ? For The Borrowers Fixated On Low Cost
Cheap Loans ? For The Borrowers Fixated On Low Cost
by: Amanda Thompson
Finance market is at peak reaching for new heights. Increasing number of lenders in the finance market has opened a new dimension for the borrowers to take advantage of borrowing money at competitive interest rates. Each lender wants to grab more and more number of borrowers and thus offer infinite number of loan options and that too at cheaper rates. Cheap loans are the latest addition in...
Cheap Loans ? For The Borrowers Fixated On Low Cost
Gifts > Cheap Loans ? For The Borrowers Fixated On Low Cost
The Truth About Interior Design
The Truth About Interior Design
by: Robert Thatcher
Have you ever wondered how you can make your home look like the place of the affluent people? Or would you just like to create an impression of classic beauty with an air of sophistication?
All of these things can be made through the use of interior designs.
Basically, interior design refers to the art of manipulating and forming the inner space of a house, an office, or a room, through the management...
projection tv The Truth About Interior Design Dramatically Increase Qualified Leads With Qualified Promotional Gifts Gifts
Gifts > The Truth About Interior Design
Things everyone should know about ordering cartridges online
Things everyone should know about ordering cartridges online
by: John Sollars
Most of the major printer manufacturers have adopted the same marketing model as the razor blade manufacturers. Sometimes selling printers even at cost price and making their margins by selling ink and other printer accessories. Since Ink cartridges are a recurring need to keep a printer going, it is much easier to buy refilled ink or filling it yourself using refill kits.
Ordering...
laser printer Dramatically Increase Qualified Leads With Qualified Promotional Gifts Gifts
Gifts > Things everyone should know about ordering cartridges online